Case Destrooper Biscuits
This is How the Portfolio Cookie Crumbles at Destrooper Biscuits
Destrooper Biscuits has been making Belgian butter, almond, and chocolate biscuits for refined tastes since 1886. In 138 years, the Belgian cookie company has grown into an internationally known manufacturer, active in more than 80 countries with three complementary brands (Jules Destrooper, Farm Brothers and Belgian Butters).
Sporting over 1030 SKUs, Biscuiterie Destrooper is sharing its journey on portfolio management challenges and tells us more about how to cut complexity and improve margins.